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"The Cleaner Greener Lincoln initiative will make the City of Lincoln an active leader in the area of sustainability, building upon Lincoln's extraordinary community commitment to its quality of life, investing stimulus and other resources, facilitating energy savings at the city, neighborhood, and business levels, fostering new ideas and partnerships, making it easy and affordable to be sustainable in Lincoln, and putting Lincoln in the fore as the green capital city of the Great Plains".

— Mayor Chris Beutler, June 4th, 2009