Mayor Chris Beutler is encouraging shoppers to again support locally-owned businesses over the holiday season. He encourages residents to "Shop the Blocks" in downtown Lincoln Thursday, November 14. And he has issued a proclamation for the fourth annual "Small Business Saturday" November 30, a national promotion of American Express.
The Shop the Blocks Holiday Celebration from 4:30 to 9 p.m. Thursday is produced by the Downtown Lincoln Association (DLA). DLA's first Shop the Blocks event was in November 2011. Todd Ogden, DLA's Marketing Director, said the semi-annual events have attracted more than 1,000 shoppers to downtown and produced $100,000 in sales for the businesses participating. More information is available at shoptheblocks.com.
The U.S. Senate officially recognized Small Business Saturday — which falls between "Black Friday" and "Cyber Monday" — in 2011. This year, American Express is offering card members the opportunity to get a $10 statement credit when they enroll their eligible American Express cards and then use them to spend $10 or more in a single in-store transaction at a qualifying location on Small Business Saturday. Enrollments are limited and begin November 24. Qualifying small business owners can receive free online advertising and marketing materials. More information is available at smallbusinesssaturday.com and shopsmall.com.