Tips and Ideas
Access to Petco during 'O' Street construction February 2006 to mid September 2006
- Take advantage of existing business associations. Look to your Chamber of Commerce or other organizations to help organize and lead efforts to work with the City during a construction project. This may involve establishing a special committee under the umbrella of an organization.
- Create a new association or committee comprising your neighbor businesses. Appoint leaders to attend construction progress meetings or communicate with the project manager on behalf of the group. If you don't have such a group already, this community alliance can continue after construction is complete.
- Aggressively communicate to your customers how to get to your business. You can do this through print and broadcast advertising, flyers, and direct mail. Place street maps in print ads and direct mail.
- Work with other businesses in your area and pool your resources for signage, coupons, or even a web site.
- Use your existing means of customer communication. Include construction information in your newsletter, bill-stuffers, and invoices.
- Use creative ways to advertise on the radio, which is an effective way to reach motorists.
- Conduct a cooperative advertising campaign with a special logo and slogans.
- Use City-approved temporary signs directing motorists to your business. The sign with the arrow in the photo to the right is an example of an acceptable guide sign, for which you need a City permit. A sign permit application form can be found in the "Resources" section of this guide. You can also call Engineering Services using the information on the back cover of this booklet.
- Hold construction-related events, such as special sales, cookouts, or festivals with activities, prizes, and treats to draw customers. Distribute calendars of these events. Hold promotions offering discounts for frequent customers rewarding them for coming back.
- Plan your business remodeling when construction is at its peak near your property.
- Communicate travel routes with your suppliers and schedule deliveries at non-peak travel times.
- Run shuttle services from customer parking to businesses.
- Have employees car pool or take the bus.